The Shoppes at The Guitar Hotel

New retail offerings wind their way along a 26,000 square-foot promenade of boutique storefronts, temptingly unique and handsomely situated along a marble-floored walkway leading from the Lucky Street Garage.

Psycho Bunny

Carrying a range of menswear, Psycho Bunny has evolved into a menswear staple since it first debuted in New York in 2005. The brand has developed a cult following for men who don't have to sacrifice irreverence for style. Redefining the classics, guests will find unique touches on traditional menswear for one-of-a-kind pieces.


Marky's Caviar Lounge at the Seminole Hard Rock Hotel & Casino. The jewel of Marky’s Caviar group, and sister restaurant to HŪSO (nominated for the Michelin Plate of 2020) off Madison Ave. in NY. Consistently presents exquisitely crafted dishes blending French cuisine & Modern American influences. Mark Zaslavsky the CEO, and his team, are mastering Caviar dishes creations using locally sourced Sevruga Caviar and also sourcing Beluga Di Venezia Caviar.

Sharper Image

Founded in 1977, Sharper Image is an iconic American brand known for bringing futuristic and innovative experiences to consumers. The new Sharper Image promise is to deliver products that will be remembered today, tomorrow and Tomorrow’s Tomorrow™. Entirely redefined branding will accompany this commitment to delivering the ultimate consumer experience. Guests at Seminole Hard Rock Hollywood will be the first to experience the new look and feel of the iconic brand in exclusive partnership with Marshall Retail Group.

Weston Jewelers

An icon in South Florida for nearly 20 years is excited to open its second store at Seminole Hard Rock Hotel & Casino Hollywood.  Offering some of the finest jewels, gems and timepieces from renowned collections, Weston Jewelers offers an opulent shopping experience unique to South Florida. Guests can explore a range of luxury brands including Cartier, Breitling, Gucci, Jacob &Co., Roberto Coin, Montblanc, in addition to the most spectacular diamond jewelry.

Wentworth Gallery

The Wentworth Gallery at Seminole Hard Rock Hotel & Casino Hollywood is the place where rock and art meet. Wentworth Gallery offers an experience wrapped around an art purchase with the opportunity to meet rock legends and world renowned pop artists such as Paul Stanley of KISS, Mickey Hart of the Grateful Dead and Dead & Company, Rick Allen of Def Leppard, Michael Cartellone of Lynyrd Skynyrd, Brian Wheat of Tesla, pop art legend Peter Max, iconic pop artist Romero Britto, master of 3D pop art Charles Fazzino, rock star of the art world Michael Godard and more.


Providing guests the essentials in women’s resort wear. Shoppers can treat themselves to new bikinis or that perfect little black dress. From poolside to nighttime, SPLASH has it covered.


Kristals is the Miami Beach-based luxury cosmetics and skincare brand featuring a line of products that combine the healing properties of precious gemstones with the latest anti-aging technologies to provide some of the most powerful and holistic skincare products and treatments.

Davidoff Cigar Lounge

Davidoff of Geneva since 1911 – Davidoff of Geneva since 1911's mission is to delight guests with premium cigars and accessories. With unparalleled expertise, the team is on hand to guide guests through the unique collection of the finest cigars, accessories and carefully curated pieces. The private cigar lounge offers the ultimate escape giving guests a sophisticated and comfortable experience to fill their time beautifully. Unique to the Hollywood location, the lounge also features a premium selection of spirits, wine and handcrafted cocktails.

Aubi & Ramsa

A Miami-based brand, Aubi & Ramsa is a 21+ ice cream company made with top quality ingredients and high-end liquors. Served in 3.7 oz. pre-packaged containers and 16 oz. pints, Aubi & Ramsa highlights flavor combinations infused with premium spirits such as Macallan 12 Year Single Malt, Veuve Clicquot Champagne and more.


Catering to the contemporary female, Jocale reflects the essence and culture of South Florida, featuring a wide selection of locally inspired gifts and products from brands like Natural Life, Chariot Luggage and Corksicle. Jocale also provides an assortment of statement jewelry from Brighton Collectibles and Alex & Ani, offering guests on-trend products for any taste and budget.


Specializing in luxury menswear and sports coats, MACEOO’s purpose is to set every man apart from the crowd. They are the first fashion house to mathematically engineer precise design, fit and comfort through an innovative algebraic algorithm. With a suit from MACEOO, customers can expect a perfect fit every time.


Featuring high-end women’s clothing and accessories, Luxe carries all the best styles for women and promises to fill guests’ closets with fashionable pieces.


For guests in the market for new eyewear, Lavish Eyewear offers the best in functionality and fashion, featuring luxury brands including Dior, Fendi, Gucci, Chrome Hearts, Oakley, Ray-Ban and many more. Lavish’s knowledgeable opticians and stylists can help guests pick the best frames to suit each individual face, personality and style.

Rock Shop

Show off in Seminole Hard Rock Hollywood signature gear, visit our Rock Shop inside the hotel for some true rock star threads.

Entice Ultra Lounge

Entice Ultra Lounge is an upscale venue featuring three full liquor bars. Premium cocktails, cutting edge audio and visual technology. High energy dance club featuring the areas best DJ'S and premier VIP bottle service.

Seminole Wild Card Services

Sign up for a Seminole Wild Card membership, which allow you to earn rewards, offers and benefits across all Seminole Casinos throughout Florida. Play slots with your Seminole Wild Card and earn Bounce Back Free Play rewards to redeem at your favorite slot machine. The more you play, the more you earn.

Bae Korean Grill Bar & Lounge

Bae is an upscale Korean barbecue dining experience featuring state of the art Shinpo grill tables. Our authentic culinary experience offers a variety of beef, poultry, pork, seafood as well as vegetarian options. 


A next level sports bar (25 screens) and an immersive, interactive sports and game experience including golf, baseball, football, soccer, hockey, lacrosse, zombie dodgeball, carnival games and much more. At PLA, you don’t just play the game, you are IN the game. Use real balls, real bats, real clubs… and yes there is a real bar.  Here, we only ask that you act your shoe size, not your age. Wait... Located next to DAER Nightclub.